Comparison
Referaly vs Viral Loops: price, features and who each one is for
Both tools give each referrer a way to send people to you and track the result. Viral Loops is a referral platform with campaign templates for customer referrals, waitlists, newsletters and giveaways. Referaly is built for professionals who pay referral partners a commission under a written referral agreement. Viral Loops facts come from its public pages listed at the end, and all prices are as of October 26, 2026.
Who it is for
Viral Loops describes itself as an all-in-one referral platform built for growth, with templates for referral programs, referral waitlists, newsletter refer-a-friend and invite-based giveaways. Referaly is for businesses in every sector that pay referral partners a commission, from a solo broker to an agency network.
The price
Viral Loops, billed monthly: $49 a month (Start-up, 1,000 participants) to $399 (Power, 25,000 participants), or $35 to $279 a month billed annually. Referaly: €49.90 excl. VAT a month (Independent) or €79.90 (Agency) after a 30-day free trial, and €149 a month for your own app.
Getting started
Viral Loops gives 14 days of its Growing plan for free, for up to 10 participants, then you subscribe with a credit card. Referaly's Independent and Agency plans start with a 30-day free trial: card required, €0 today, and we email you 3 days before it ends. Your partners use it for free, with no card.
How the price grows
Viral Loops prices by participants: everyone who joins a campaign and gets a referral link. Referaly prices by plan: the Independent plan includes unlimited referral partners, contacts and agreements.
What you pay over twelve months
| Plan | Twelve months, monthly billing | Twelve months, yearly billing | What it includes |
|---|---|---|---|
| Referaly Independent | €598.80 excl. VAT | €480 excl. VAT | Unlimited contacts and agreements, 2 Referaly Finder credits a month |
| Referaly Agency, one account | €958.80 excl. VAT | €770 excl. VAT | Accounts for your team at €9.99 a month each, API access |
| Referaly White Label, your own app | €2,278 excl. VAT the first year, then €1,788 | Not listed on the pricing page | €490 excl. VAT setup once, then €149 a month |
| Viral Loops Start-up | $588 | $420 | Up to 1,000 participants, lead generation campaigns, basic integrations |
| Viral Loops Plus | $1,668 | $1,188 | Up to 5,000 participants, user and customer referral campaigns, custom domain, full API access |
| Viral Loops Growing | $2,748 | $1,908 | Up to 10,000 participants, HubSpot, Viral Loops branding removed, automated rewards |
| Viral Loops Power | $4,788 | $3,348 | Up to 25,000 participants, dedicated account manager, team member invites |
Referaly prices in euros excluding VAT. Viral Loops prices in US dollars, as published on its pricing page as of October 26, 2026: $49, $139, $229 and $399 a month billed monthly, $35, $99, $159 and $279 a month billed annually. We multiplied them by twelve and have not converted currencies. Above 25,000 participants, Viral Loops quotes on request.
Features, point by point
| Feature | Referaly | Viral Loops |
|---|---|---|
| Built for | Businesses in every sector that pay referral partners a commission | Referral campaigns for brands: customer referral programs, waitlists, newsletter referrals, giveaways, affiliate and ambassador programs |
| Free plan | 30-day free trial, card required, then from €49.90 excl. VAT a month. Free for your partners | No free plan listed. A 14-day free trial of the Growing plan, for up to 10 participants |
| Written agreement with each referrer | Yes: generated for each partner, accepted online and time stamped | Not stated on their site |
| Tracking by stage | Yes: you tick the steps you chose, and the partner sees them | Yes: a unique referral link per participant, with customer journey tracking from the Plus plan |
| How referrals are sent | Three ways: from the app, through a web form with nothing to install, or entered by you | A personal referral link, widgets on your site and Viral Loops Pages |
| Rewards | A commission as a percentage, a fixed amount or nothing, paid from the app or marked as paid | Discounts, coupons, free products, cash, gift cards and points, with 2,500+ reward options in 200+ countries through Tremendous |
| Mobile app for referrers | Yes, iOS and Android | Not stated on their site |
| Two-level referrals | Yes, optional (paid plans): a partner sponsors another partner and earns a share of their commission | Not stated on their site |
| Languages | App in English, French and Spanish | Website in English, with pages in Spanish and Portuguese |
| Integrations | API access on the Agency plan | Klaviyo, Mailchimp, HubSpot, Stripe, Zapier, Tremendous and more, with a REST API from the Plus plan |
| White label | Your own app on the App Store and Google Play: €490 excl. VAT setup, then €149 a month | Viral Loops branding removed from the Growing plan ($229 a month), custom domain from the Plus plan |
| Team accounts | Accounts for your team at €9.99 a month each (Agency) | Team member invites on the Power plan (5 users) |
"Not stated on their site": we found the feature on none of the Viral Loops pages listed in the sources, as of October 26, 2026.
What Viral Loops does well
Viral Loops gives you ready-made templates for launch and growth campaigns: referral waitlists, newsletter referrals, giveaways with a leaderboard, milestone rewards, refer-a-friend programs and a Shopify template. It installs with a JavaScript snippet or an AI campaign installer, connects to email tools such as Klaviyo, Mailchimp and HubSpot, includes fraud checks from the first plan, and pays rewards through Tremendous in more than 200 countries.
Referaly will suit you better if
- you pay referral partners a commission and want a written agreement with each one;
- your partners are professionals or individuals who send you clients one at a time, rather than a large audience joining a campaign;
- you want a price that stays the same as your number of partners grows;
- your partners would rather follow their referrals in a mobile app;
- some of your partners speak French or Spanish;
- you want your own app on the App Store and Google Play.
Viral Loops will suit you better if
- you are preparing a launch and want a referral waitlist;
- you grow a newsletter or run giveaways with a leaderboard;
- you reward with discounts, gift cards or points across many countries;
- your campaigns run on your website and connect to Klaviyo, Mailchimp or HubSpot.
On the Independent and Agency plans: card required, €0 today, cancel anytime. Then Independent at €49.90 excl. VAT a month, Agency at €79.90, no commitment. Free for your partners, no card needed. Your own app: €490 excl. VAT setup, then €149 a month.
Frequently asked questions
How much does Viral Loops cost?
According to its pricing page, as of October 26, 2026, billed monthly: $49 a month for Start-up (up to 1,000 participants), $139 for Plus (5,000), $229 for Growing (10,000) and $399 for Power (25,000). Billed annually: $35, $99, $159 and $279 a month. Above 25,000 participants, pricing is on request. A participant is anyone who joins a campaign and gets a referral link.
Does Viral Loops have a free plan?
Its pricing page lists no free plan. The free trial gives 14 days of the Growing plan for up to 10 participants, and you subscribe with a credit card when you choose a plan. Referaly's Independent and Agency plans start with a 30-day free trial: your card is requested at sign-up, but nothing is charged today, and we email you 3 days before the trial ends. If you cancel, your account switches back to the free plan (1 referral agreement, 5 leads received): it is never blocked. Your partners use Referaly for free.
What is the difference between customer referral software and referral partner software?
Customer referral software rewards customers who invite friends, often with a discount, a credit or a gift card. Referral partner software manages people you pay a commission to introduce clients, usually under a written agreement. Viral Loops focuses on customer referrals and audience campaigns, Referaly on referral partners paid a commission.
Do my referral partners pay for Referaly?
No. The partner account is free, on the iOS and Android app or in the web portal. Only the business that receives the contacts subscribes.
Can I move from Viral Loops to Referaly?
Yes. Export your participants first: Viral Loops lists CSV import and export on every plan. Then create your Referaly account, write your referral agreement or upload your own (paid plans), and invite your partners with a link or a QR code.
Sources
Viral Loops pricing, as of October 26, 2026
Viral Loops home page, as of October 26, 2026
Referaly pricing, pricing page of this site, as of October 26, 2026
Referaly automated agreements, commission payments and two-level referrals, feature pages of this site
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