Referaly vs Referral Rock: price, features and who each one is for
Both tools track referrals and pay rewards. Referral Rock runs customer referral, brand ambassador and affiliate programs, set up with a program advisor. Referaly is built for professionals who pay referral partners a commission under a written agreement. Referral Rock pages checked on 23 October 2026, Referaly prices as of the same date.
Who it is for
Referral Rock is built for teams that earn referrals through their work: service businesses, agencies, clinics and online stores, up to franchises and multi-location brands. Referaly is for businesses in every sector that pay referral partners a commission, from a solo broker to an agency network.
The price
Referral Rock: $250 a month on the Operator plan, month to month, 10% off with yearly billing. Referaly: a free plan, then €49.90 excl. VAT a month (Independent) or €79.90 (Agency), and €149 a month for your own app.
Setup
Referral Rock includes a program advisor who designs and launches the program with you, with no onboarding fee. Referaly opens in a few minutes on your own, and its yearly plans include a one-hour strategy session.
Getting started
Referral Rock offers a 14-day free trial and no free plan. Referaly has a free plan with no time limit and no card.
What you pay over twelve months
| Plan | Twelve months, monthly billing | Twelve months, yearly billing | What it includes |
|---|---|---|---|
| Referaly Free | €0 | €0 | Unlimited partners, 5 contacts received, 1 referral agreement |
| Referaly Independent | €598.80 excl. VAT | €480 excl. VAT | Unlimited contacts and agreements, 2 Referaly Finder credits a month |
| Referaly Agency, one account | €958.80 excl. VAT | €770 excl. VAT | Accounts for your team at €9.99 a month each, API access |
| Referaly White Label, your own app | €2,278 excl. VAT the first year, then €1,788 | Not listed on the pricing page | €490 excl. VAT setup once, then €149 a month |
| Referral Rock Operator | $3,000 | 10% less, amount not shown | 10,000 base members plus 1,000 rolling members a month, 10 admin users, 10 recruiters, unlimited referrals, a program advisor |
Referaly prices in euros excluding VAT. Referral Rock prices in US dollars, as published on its pricing page on 23 October 2026. We have not converted currencies. Referral Rock add-ons: $100 a month per extra program, $125 for 10,000 more base members, $50 for 10 more users or 10 more recruiters.
Features, point by point
| Feature | Referaly | Referral Rock |
|---|---|---|
| Built for | Businesses in every sector that pay referral partners a commission | Service businesses, agencies, clinics, online stores and franchises: customer referral, brand ambassador and affiliate or partner programs |
| Free plan | Yes, with no time limit: unlimited partners, 5 contacts received, 1 referral agreement | No. A 14-day free trial |
| Setup | On your own, in a few minutes. Yearly plans include a one-hour strategy session | A program advisor on every plan, with no onboarding fee |
| Written agreement with each referrer | Yes: generated for each partner, accepted online and time stamped | Not stated on their site |
| Tracking by stage | Yes: you tick the steps you chose, and the partner sees them | Yes: rewards on any CRM stage or custom event, from a form to a won deal |
| Rewards | A commission as a percentage, a fixed amount or nothing, paid from the app or marked as paid | Gift cards, cash through PayPal or Wise, store credit, coupons and custom rewards. Tiered, milestone and recurring commissions |
| Where referrers follow their referrals | iOS and Android app, free for partners, plus a web portal | Branded hosted member portal, with passwordless login |
| Mobile app for referrers | Yes, iOS and Android | Not stated on their site. The admin works in a browser or on a phone |
| Refer without installing anything | Yes, through a web form | Yes: links, codes, QR codes, landing pages and forms |
| Front-line staff | Agency plan: accounts for your team at €9.99 a month each | Recruiter portal for sales and field staff, 10 recruiter seats included |
| Two-level referrals | Yes, optional (paid plans) | Not stated on their site |
| Languages | App in English, French and Spanish | Website in English. Member portal wording can be set in other languages, and an extra program for another country or language costs $100 a month |
| Integrations | API access on the Agency plan | 50+ integrations, native HubSpot and Salesforce sync, Zapier, REST API and webhooks |
| Several locations | Agency plan with extra accounts, or your own app with White Label | Scale and Multi-Org plans, priced on a separate page |
| Your own brand | Your own app on the App Store and Google Play: €490 excl. VAT setup, then €149 a month | Custom domain and branding on the Operator plan |
"Not stated on their site": we found the feature on none of Referral Rock's public pages on 23 October 2026.
What Referral Rock does well
Every plan includes a program advisor who designs the rewards, the messaging and the launch with you, then keeps reviewing results. Referrals are unlimited on the Operator plan, invites and reminders are sent for you, and front-line staff enroll customers through their own recruiter portal. Rewards go out as gift cards, cash through PayPal or Wise, credit or coupons, with no cut taken by Referral Rock, and an audit log records every program change.
Referaly will suit you better if
- you pay referral partners a commission and want a written agreement with each one;
- your partners are professionals or individuals who pass you contacts, not customers sharing a link with friends;
- you want to start free, then pay €49.90 excl. VAT a month;
- your partners would rather follow their referrals in a mobile app;
- some of your partners speak French or Spanish;
- you want your own app on the App Store and Google Play.
Referral Rock will suit you better if
- you want an advisor to design and launch a customer referral program with you;
- your sales or field staff enroll customers on the spot;
- you reward with gift cards, credit or coupons, or pay recurring commissions on subscriptions;
- you run several locations or franchises under one account.
Free plan with no card: unlimited partners, 5 contacts received and 1 referral agreement. Independent at €49.90 excl. VAT a month, Agency at €79.90, no commitment. Your own app: €490 excl. VAT setup, then €149 a month.
Frequently asked questions
How much does Referral Rock cost?
According to its pricing page, checked on 23 October 2026: $250 a month for the Operator plan, month to month, with 10% off on yearly billing. Add-ons cost $100 a month per extra program, $125 for 10,000 more base members, and $50 for 10 more users or 10 more recruiters. There is a 14-day free trial and no onboarding fee.
Does Referral Rock have a free plan?
No. Its home page states there is no free plan and that a free trial is available. Referaly has a free plan with no card and no time limit: unlimited partners, 5 contacts received and 1 referral agreement.
Does Referral Rock work in several languages?
Its website is in English. Its product page says the member portal can be shown in other languages, with wording you set yourself, and its pricing page sells an extra program, for example for another country or language, at $100 a month. Referaly's app works in English, French and Spanish on every plan.
Do my referral partners pay for Referaly?
No. The partner account is free, on the iOS and Android app or in the web portal. Only the business that receives the contacts subscribes.
Can I move from Referral Rock to Referaly?
Yes. Referral Rock runs month to month, so you can plan the switch. Create your Referaly account, write your referral agreement or upload your own (paid plans), then invite your partners with a link or a QR code.
Sources
Referral Rock pricing, page checked on 23 October 2026
Referral Rock home page, checked on 23 October 2026
Referral Rock platform features, checked on 23 October 2026
Referaly pricing, pricing page of this site, as of 23 October 2026
Something changed? Write to hello@referaly.fr and we will correct the page.