Referaly vs Referral Factory: price, features and who each one is for
Both tools track referrals and pay rewards. Referral Factory is built for customer referral programs at mid-market and enterprise companies. Referaly is built for professionals who pay referral partners a commission under a written agreement. Referral Factory pages checked on 23 October 2026, Referaly prices as of the same date.
Who it is for
Referral Factory describes itself as referral marketing software for mid-market companies, enterprise teams and multi-location businesses running customer referral programs, with affiliate and partner programs too. Referaly is for businesses in every sector that pay referral partners a commission, from a solo broker to an agency network.
The price
Referral Factory: $200 a month (Basic), $400 (Pro), from $1,000 (Enterprise). Referaly: a free plan, then €49.90 excl. VAT a month (Independent) or €79.90 (Agency), and €149 a month for your own app.
Getting started
Referral Factory offers a 15-day free trial. A card is required and charged when the trial ends unless you cancel. Referaly has a free plan with no time limit and no card.
The commitment
Both run month to month. Referral Factory's yearly plans save 20% and are not refunded. Referaly's yearly plans save 20% and are paid for 12 months, and you can cancel the renewal at any time.
What you pay over twelve months
| Plan | Twelve months, monthly billing | Twelve months, yearly billing | What it includes |
|---|---|---|---|
| Referaly Free | €0 | €0 | Unlimited partners, 5 contacts received, 1 referral agreement |
| Referaly Independent | €598.80 excl. VAT | €480 excl. VAT | Unlimited contacts and agreements, 2 Referaly Finder credits a month |
| Referaly Agency, one account | €958.80 excl. VAT | €770 excl. VAT | Accounts for your team at €9.99 a month each, API access |
| Referaly White Label, your own app | €2,278 excl. VAT the first year, then €1,788 | Not listed on the pricing page | €490 excl. VAT setup once, then €149 a month |
| Referral Factory Basic | $2,400 | 20% less, amount not shown | 20,000 users, unlimited campaigns, all integrations, webhooks and API |
| Referral Factory Pro | $4,800 | 20% less, amount not shown | 40,000 users, no Referral Factory branding, SAML SSO, guided onboarding |
| Referral Factory Enterprise | From $12,000 | 20% less, amount not shown | 100,000+ users, dedicated account manager, self-hosted data, invoice billing |
Referaly prices in euros excluding VAT. Referral Factory prices in US dollars, as published on its pricing page on 23 October 2026. We have not converted currencies. A Referral Factory "user" is anyone who joins a campaign, whether they refer or are invited. Its FAQ sells extra batches of 100,000 users for $100.
Features, point by point
| Feature | Referaly | Referral Factory |
|---|---|---|
| Built for | Businesses in every sector that pay referral partners a commission | Customer referral programs, plus affiliate and partner programs, for mid-market and enterprise teams |
| Free plan | Yes, with no time limit: unlimited partners, 5 contacts received, 1 referral agreement | No. A 15-day free trial, card required |
| Written agreement with each referrer | Yes: generated for each partner, accepted online and time stamped | Not stated on their site |
| Tracking by stage | Yes: you tick the steps you chose, and the partner sees them | Yes: leads move to qualified, with CRM stages and purchase events |
| Rewards | A commission as a percentage, a fixed amount or nothing, paid from the app or marked as paid | 200+ reward types: cash, gift cards, discounts, credits, coupons and custom rewards, with PayPal payouts |
| Where referrers follow their referrals | iOS and Android app, free for partners, plus a web portal | Branded referrer portal, pages, pop ups and widgets |
| Mobile app for referrers | Yes, iOS and Android | Not stated on their site |
| Refer without installing anything | Yes, through a web form | Yes: links, referral codes, QR codes and lead forms |
| Two-level referrals | Yes, optional (paid plans) | Not stated on their site |
| Languages | App in English, French and Spanish | Website in English, German, French, Spanish, Dutch and Portuguese. Support in English, Spanish and Portuguese |
| Integrations | API access on the Agency plan | 50+ tools, including HubSpot, Salesforce, Zoho, Pipedrive, Stripe and Zapier, plus API and webhooks |
| White label | Your own app on the App Store and Google Play: €490 excl. VAT setup, then €149 a month | Branding removed from pages, emails and widgets from the Pro plan ($400 a month), with your own domain |
| Finding new partners | Referaly Finder, with credits included in paid plans | B2B Influencer Finder, a separate AI tool from $80 a month |
"Not stated on their site": we found the feature on none of Referral Factory's public pages on 23 October 2026.
What Referral Factory does well
Referral Factory is built for large customer bases: 20,000 users on its first plan, and extra users sold in batches of 100,000. It connects to more than 50 tools, offers over 200 reward types, fraud alerts and ReCaptcha checks, and lists SOC 2 Type II and ISO 27001 certifications. The Pro plan adds SAML SSO and teammate access, and Enterprise adds self-hosted data, custom HTML and invoice billing.
Referaly will suit you better if
- you pay referral partners a commission and want a written agreement with each one;
- your partners are professionals or individuals who pass you contacts, not customers sharing a discount code;
- you want to start free, then pay €49.90 excl. VAT a month;
- your partners would rather follow their referrals in a mobile app;
- some of your partners speak French or Spanish;
- you want your own app on the App Store and Google Play.
Referral Factory will suit you better if
- you run a customer referral program for thousands of customers;
- you need native integrations with HubSpot, Salesforce, Stripe or Zapier;
- you reward with gift cards, coupons or credits as well as cash;
- your procurement team requires SOC 2 Type II or ISO 27001.
Free plan with no card: unlimited partners, 5 contacts received and 1 referral agreement. Independent at €49.90 excl. VAT a month, Agency at €79.90, no commitment. Your own app: €490 excl. VAT setup, then €149 a month.
Frequently asked questions
How much does Referral Factory cost?
According to its pricing page, checked on 23 October 2026: $200 a month for Basic (20,000 users), $400 for Pro (40,000 users) and from $1,000 for Enterprise (100,000+ users). Yearly billing saves 20%. There is a 15-day free trial: a card is required and charged at the end of the trial unless you cancel.
Does Referral Factory have a free plan?
Its pricing page lists no free plan. It offers a 15-day free trial with a card, and 50% off for qualifying startups and small businesses. Referaly has a free plan with no card and no time limit: unlimited partners, 5 contacts received and 1 referral agreement.
What is the difference between customer referral software and referral partner software?
Customer referral software rewards customers who invite friends, often with a discount, a credit or a gift card. Referral partner software manages people you pay a commission to introduce clients, usually under a written agreement. Referral Factory focuses on the first, Referaly on the second.
Do my referral partners pay for Referaly?
No. The partner account is free, on the iOS and Android app or in the web portal. Only the business that receives the contacts subscribes.
Can I move from Referral Factory to Referaly?
Yes. Create your Referaly account, write your referral agreement or upload your own (paid plans), then invite your partners with a link or a QR code. Referral Factory's monthly plans can be cancelled at any time. Its yearly plans are not refunded, so check your renewal date.
Sources
Referral Factory pricing, page checked on 23 October 2026
Referral Factory home page, checked on 23 October 2026
Referral Factory features, checked on 23 October 2026
Referral Factory B2B Influencer Finder, checked on 23 October 2026
Referaly pricing, pricing page of this site, as of 23 October 2026
Something changed? Write to hello@referaly.fr and we will correct the page.