Born from a Spreadsheet and a Real Frustration
Referaly wasn't born in a lab. It was born in the daily grind of an entrepreneur managing his referral partners by hand, who decided to build the tool he wished he'd had from day one.
Our Mission
Referaly was born from a simple belief: referrals between professionals are the most powerful growth lever, but nobody had built the right tool to manage them. We give real estate agents, brokers, wealth managers, consultants, and all professionals who rely on referrals and word of mouth a single platform to structure their referral network, track every lead in real time, and reward the people who send them business.
Referaly (referaly.fr) is not affiliated with Referaly Lite (reflite.pro), a social media contest and giveaway tool. Our key facts are on the Referaly at a glance page.
What We Stand For
The principles that guide everything we build
Privacy by Design
Your data is yours. We use enterprise-grade encryption, GDPR compliance, and zero third-party data sharing. Security isn't an afterthought, it's our foundation.
Effortless Simplicity
Powerful doesn't have to mean complicated. We obsess over intuitive design so you can manage your entire referral network in minutes, not hours.
Customer Closeness
We don't build in a vacuum. Every feature starts with a real conversation. Our team is accessible, responsive, and genuinely invested in your success.
Continuous Evolution
We ship fast, listen hard, and iterate constantly. Your feedback shapes our roadmap, every update is driven by real user needs, not assumptions.
The Referaly Journey
From an idea born out of frustration to a platform used by thousands
When Advertising Wasn't Enough
Arnaud co-founded Alveo Finance, a mortgage brokerage in Valencia, Spain, serving international clients. With a tight budget, ads and SEO weren't cutting it. So he made a decision that would change everything: he started knocking on doors of complementary professionals, real estate agents, lawyers, notaries, concierge services, wealth managers, and proposed working together.
A Network Exploding... on Excel
The idea worked. Leads started flowing in. Some partners wanted a commission, others preferred exchanging leads, others wanted tiered arrangements. Arnaud managed it all by hand: dozens of contracts sent one by one, an Excel spreadsheet growing out of control. It was chaos, but chaos that was growing the business.
Drowning in His Own Success
With dozens of active referral partners, the phone never stopped ringing. Calls, texts, every single day: "What's happening with my lead?" "Did the client sign?" It was impossible to keep up, to track every deal manually. Arnaud knew he was on the verge of something huge, but he couldn't keep going like this.
Referaly Was Born from a Real Need
Arnaud built the tool he'd been dreaming of: partner onboarding, automated contracts with different commission types, real-time tracking for every referrer. No more calls, no more texts, everything transparent. Built first for his own firm, other professionals discovered it and asked to use it too. Referaly went public, free with certain limits, and grew into a full suite of tools to power entire referral networks.
Arnaud Attencia
Arnaud co-founded Alveo Finance, a mortgage brokerage based in Valencia, Spain, that works with international clients. To find clients, he relied on referral partners: real estate agents, notaries, lawyers and wealth managers. At first he ran that network by hand, with contracts, a spreadsheet and phone calls every day.
He built Referaly for his own brokerage, then opened it to every professional who grows through word of mouth and referrals. Alveo Finance still manages its referral partners on Referaly. Arnaud is a customer of the product he builds, and he knows his users' questions because he asks them too.
He is also a partner in the Alveo group, which supports real estate projects in Spain at every step: Alveo Finance for mortgages, Alveo Properties for sellers, Alveo Search and J'achète en Espagne for buyers, Alveo Rent for property management and Alveo Seguros for insurance.
Connect on LinkedInReady to Structure Your Referrals?
Join 2,000+ professionals who use Referaly to turn their network into their most reliable source of new business.