Referral and introducer software for insurance agents and brokers
New clients often come through someone: the estate agent handing over keys, the dealer delivering a car, the accountant setting up a company. Referaly turns those introductions into a measurable channel: who sent whom, where the quote stands, and how much you owe to whom.
Free up to 5 leads and 1 contract, no card needed.
Introduce, not advise
In the EU, passing on the details of a potential client who agrees to be contacted is not insurance distribution (Insurance Distribution Directive 2016/97, article 2). If your partner presents a policy, compares offers or helps the client sign, that is regulated distribution. Outside the EU, check your regulator's rules (in the UK, the FCA). Write the partner's role into their agreement and check the fee with your insurer or network. For a partner who cannot be paid, an agreement with no commission exists: the client is still tracked under their name.
From first contact to commission, in four screens
What you do in the app, exactly as you will see it. Real screens, example taken from real estate: steps and amounts are set for your trade.
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1
You write the agreement
A percentage of the premium, a fixed amount per signed policy or nothing: you choose what the person who refers a client earns. The agreement is generated, accepted online and time stamped.
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2
You invite your partners
One QR code and one link per agreement. A partner joins in two minutes, for free.
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3
The contact arrives under their name
You call the client, then tick the steps you chose. Your partner sees them move without chasing you.
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4
The deal closes
You enter the amount and the partner's commission is calculated for you. They know what they will earn, you know what you owe.
Example, taken from the screens above. Thomas, your partner, sends you Léa. The agreement pays 3 % of the amount.
Built around how you work
What Referaly changes in the way referrals reach you.
Every partner follows their introductions
The estate agent or car dealer sees in real time the clients they introduced and what they will earn. That is what brings them back.
A written agreement for each partner
A named agreement generated automatically, accepted online and time stamped, with the partner's role and fee. The rules are set before the first introduction.
A public form to share
Your partner sends you a client from their phone, with nothing to install. The request arrives under their name, with the promised reward.
Your partners' partners
A partner can bring in other partners. Their sponsor earns an extra share that you set. Paid plan option.
Simple pricing, no commitment
Your partners pay nothing. Only you subscribe.
Independent plan. Agency account: 79.90 € excl. VAT per month, then 9.99 € per extra adviser.
- Unlimited referral programmes
- Named referral agreement generated automatically
- Referral and commission tracking
- Public referral form, nothing to install
- Referaly Finder to source referral partners
- No commitment, cancel in one click
Start for free
The free plan needs no card: up to 5 leads received and 1 contract. You move to the paid plan when you need it.
Tracking about 10,000 customers for almost three years, researchers measured that a referred customer is on average at least 16 % more valuable than a comparable customer acquired otherwise, and stays longer (Schmitt, Skiera and Van den Bulte, Journal of Marketing, 2011).
Frequently asked questions
Do my partners need to be registered?
In the EU, not if they only pass on the details of a client who agrees to be contacted. If they present a policy, advise or help the client sign, yes. Check the rules with your insurer, your network or your regulator.
Do my partners have to pay?
No. A referrer creates a free account and follows their referrals and commissions. Only you subscribe.
What does it cost?
49.90 € excl. VAT per month for a single agent or broker, no commitment. An agency or firm with staff takes the agency account at 79.90 € excl. VAT per month, then 9.99 € per extra adviser.
Can I try before paying?
Yes. The free plan needs no card: up to 5 leads received and 1 contract, then you move to a paid plan when you need it, with no commitment.
Go further
To compare Referaly with seven other tools on price, languages and mobile app, read our guide to referral partner software.
Put your word of mouth in writing
Free to start, no card needed. Your partners install nothing unless they want to.