Builders and contractors

Referral software for building contractors

Your projects come from an architect, another trade, a happy client, an estate agency. None of them knows what their referral produced, and you no longer know who brought you what. Referaly sorts that out, without a spreadsheet.

Free up to 5 leads and 1 contract, no card needed.

Referaly app home screen: contacts received, active partners and commissions paid
The app home screen, demo data

From first contact to commission, in four screens

What you do in the app, exactly as you will see it. Real screens, example taken from real estate: steps and amounts are set for your trade.

  1. 1

    You write the agreement

    A percentage, a fixed amount or nothing: you choose what the person who refers a client earns. The agreement is generated, accepted online and time stamped.

    Agreement screen: choose a percentage, a fixed amount or nothing
  2. 2

    You invite your partners

    One QR code and one link per agreement. A partner joins in two minutes, for free.

    Invite screen: one QR code and one share link per agreement
  3. 3

    The contact arrives under their name

    You call the client, then tick the steps you chose. Your partner sees them move without chasing you.

    Received contact with its steps ticked one by one
  4. 4

    The deal closes

    You enter the amount and the partner's commission is calculated for you. They know what they will earn, you know what you owe.

    Sale closed screen: amount, partner commission and net income

Example, taken from the screens above. Thomas, your partner, sends you Léa. The agreement pays 3 % of the amount.

€12,000amount entered, excl. VAT
€360Thomas's commission
€11,640your net income

Built around how you work

What Referaly changes in the way referrals reach you.

What the partner sees: their contact, the commission they will earn and the steps completed
What your partner sees
  • Every referrer follows their project

    The plumber who referred you sees where the quote stands and what you owe them. That is what makes the second referral happen.

  • The commission written before the quote

    Named agreement accepted online, with the rate, the basis and the payment moment. No more end of project arguments.

  • A link to send by text

    Your client refers their neighbour from their phone, with nothing to install. The contact reaches you tracked.

  • The tracking a notebook never does

    Who referred what, which quotes landed, which commissions are pending. On one screen.

Simple pricing, no commitment

Your partners pay nothing. Only you subscribe.

49,90 € excl. VAT per month

Independent plan. Agency account: 79.90 € excl. VAT per month, then 9.99 € per extra seat.

  • Unlimited referral programmes
  • Named referral agreement generated automatically
  • Referral and commission tracking
  • Public referral form, nothing to install
  • Referaly Finder to source referral partners
  • No commitment, cancel anytime

Start for free

The free plan needs no card: up to 5 leads received and 1 contract. You move to the paid plan when you need it.

Why referral weighs so much in construction: McKinsey measures that word of mouth is the primary factor behind 20 to 50 % of purchasing decisions, with the strongest effect on an expensive purchase. A renovation ticks that box.

Frequently asked questions

I am on site all day, I have no time

That is the point. You set the programme once, then your referrers fill the form for you.

How much should a referrer get in construction?

What we observe runs from 3 to 10 % of the project value. The commission grid gives the ranges and the method to set yours.

Do my referrers have to pay?

Never. The referrer account is free.

What does it cost?

49.90 € excl. VAT per month, no commitment, cancel anytime.

On the Referaly app, or on your own app

The same tool for your referral partners, contracts and commissions. You choose which app your partners install.

Home screen of the Referaly app
ReferalyOn the App Store and Google Play

The Referaly app

Start today: your account, your contract, your first referral partners.

  • Your partners download Referaly from the App Store and Google Play
  • Referral agreement, lead tracking and commissions included

Free to start, then from €49.90 excl. VAT per month

The same app in a brand's colours
MH Martin HomesWhite label example

Your app, under your brand

Your partners install your app, with your logo and your colours.

  • Your name and logo on the App Store and Google Play
  • Your colours across the whole app and your contracts

€490 excl. VAT setup, then €149 excl. VAT per month

Put your word of mouth in writing

Free to start, no card needed. Your partners install nothing unless they want to.