How much does a construction referral actually pay
Here the basis is the project value itself, so the percentage looks small while the amount is not. Run the calculation against your own projects.
Run the numbers with your own figures
The starting values are an example to show the mechanism, not a market average. Replace them with yours, the calculation updates itself.
The ranges actually observed
These are the ranges from our commission grid, word for word. Nothing forces you to follow them, they only say what is commonly practised.
| Case | Observed range |
|---|---|
| Construction and renovation | 3 to 10 % of the project value |
Who pays what, plainly
You want to refer
0 €The referrer account is free, and it stays free. You track your referrals and your commissions without ever paying anything.
Create a free accountYou want to receive referrals
49,90 €The business pays for the tool. 49.90 € excl. VAT per month for an independent, no commitment, 15 day money back guarantee.
Ask a question on WhatsAppWhat justifies the commission, on the business side: tracking about 10,000 customers for almost three years, researchers measured that a referred customer is on average at least 16 % more valuable than a comparable customer acquired otherwise (Schmitt, Skiera and Van den Bulte, Journal of Marketing, 2011). On the referrer's side, recommending is not neutral either: at a cellular operator, customers who had referred someone saw their defection rate fall from 19 % to 7 % within a year (Garnefeld, Eggert, Helm and Tax, Journal of Marketing, 2013).
Frequently asked questions
Why are the rates lower than in brokerage?
Because the basis differs. In construction the percentage applies to the whole project value, whereas in brokerage it applies to a commission. 5 % of a project is often more in euros than 30 % of a commission.
Who refers a contractor most often?
Another trade, an architect, an estate agency, and above all a client already served. Those are four distinct sources, and they are not followed up the same way.
Pay on the quote or on collection?
On collection, otherwise you owe a commission on work you have not been paid for yet. Writing it into the agreement removes the ambiguity.
Does the client referring me have to pay anything?
Never. The referrer account is free and the form opens in their browser, with nothing to install.